Privacy Policy

Updated on July 19, 2018


Here at AthleteOne we’re committed to earning your confidence and trust. So we take special care to protect and safeguard the privacy of our website customers and visitors. This Privacy Policy (the “Policy”) explains how Maxw, LLC (“Maxw”, “we”, “us”, and “our”) works to protect your privacy when you access our websites, mobile applications and other software applications that display or reference this Policy. This includes, but is not limited to, our website located at (our websites, mobile applications and other software applications that display or reference this Policy, collectively the “Site”). This Policy is part of and incorporated into the Terms of Use for the Site. To review the full Terms of Use for the Site, please visit Terms of Use. Capitalized terms used in this Policy will have the same meaning given to them in the Terms of Use for the Site. This Privacy Policy applies to all information collected by this Site, including all information that you upload, post or provide to the Site and all information that we collect from you through your use of the Site (“Information”). This Information includes any and all Information that may be reasonably associated with you, linked to you, used to identify you or which may allow you to be personally identified or contacted (“Personal” Information). It also includes any and all Information that may not by itself be reasonably associated with you, linked to you, used to identify you or which may allow you to be personally identified or contacted (“Non-Personal” Information). This Policy will notify you of the following:

  1. What Information is collected from you through the Site, how it is used, and with whom it may be shared.
  2. What choices are available to you regarding the use of your Information.
  3. What security procedures are in place to protect the misuse of your Information.
  4. How you can correct any inaccuracies in your Information.


By using a Site, you agree to the collection, use, and sharing of your Information as described in this Policy. We will not use or share the Information we receive, collect or obtain about you other than as stated in this Policy. If you do not consent to the receipt, collection, use, and disclosure of your Information as described in this Policy, you are not permitted to use the Site.


We may receive, collect, and obtain Personal Information about you on this Site as described in this Policy. This Personal Information may be received, collected or obtained from you via your voluntary use of the Site or via Information that we automatically collect from you when you use the Site. Like most websites, our Site uses “cookies” to enhance your experience, gather general user information, and track visits to our Site. Please refer to the “Personal Information Collected Via “Cookies” and Other Tracking Technologies” section below for additional information.


We may collect Personal Information from you that you voluntarily provide, upload or post to the Site. For example, this Personal Information may include Information that you voluntarily provide when you register on the Site (including, your name, age, gender, email address). 

Coaches information we capture

The information we capture from coaches includes name, email address, business name and business address, last 4 digits of the billing credit card and expiration.    This information is used to process payments for the AthleteOne service, send email notifications for invoices processed and to send email to the coaches athletes.

Athlete information captured by coaches

The coach will add athlete personal information such as name, phone, email, address, timezone, age, and sport preference.  This information is used by the coach to send invoices to the athlete and managen and communicate with to track the athlete for coaching needs.

The coach may also request the athlete to connect with Strava and TodaysPlan.  No location or personal information is shared from this connection.

Athlete information volunteered by the athlete

Athletes use AthleteOne to pay for coaching services by the coach.  When paying for coaching services using a credit card the athlete name, last 4 digits of the card card and expiration date  are captured.  This information is used to process future payments.  When the Athlete pays with PayPal no additional personal information is captured from the PayPal payment


We may obtain Personal Information about you from other third parties. For example, if you register with a third party and provide Personal Information to that third party in order to participate in one or more of the services that we offer through our Site, we may automatically import some or all of that Personal Information into your Information on our Site.

Maxw uses Plaid Technologies, Inc. (“Plaid”) to gather End User’s data from financial institutions. By using our Services through the Site, you grant Maxw and Plaid the right, power, and authority to act on your behalf to access and transmit your personal and financial information from the relevant financial institution(s). You agree to your personal and financial information being transferred, stored, and processed by Plaid in accordance with the Plaid Privacy Policy.


Any Personal Information that is automatically sent to us by your web browser or mobile device may be collected by us. This type of Personal Information may include, as example, your IP address, the name of your operating system, the name and version of your web browser. Your personal web browser and mobile device user settings will dictate the Personal Information we receive.


We use “cookies” and other similar types of tracking technologies in order to track and collect Information, better manage the Site, and offer you an enhanced and personalized experience when you use the Site.


We may use and share the Personal Information we receive, collect, and obtain about you, as described in this Policy, for a variety of purposes and in a variety of ways, including, but not limited to, the following list of examples:

  • To respond to your request for information, Products, and Services;
  • To contact you with information about your Account on the Site;
  • To respond or follow up on a customer service item;
  • To notify you of important information or notices about the Site;
  • To address or prevent issues with security, credit or fraud;
  • To invite your feedback or participation in a survey in order to improve our Site;
  • To invite your feedback or participation in a survey in order to improve our Products and Services;
  • To contact you to satisfy any legal or regulatory obligation;
  • To notify you of special Product or Service offers;

We will not share your Personal Information with any third party outside of our organization, other than as necessary to fulfill your request or to connect to third party services (e.g., to connect to your Google Calendar).


You may opt out of any future contact from us at any time. You can do the following at any time by contacting us via the email address or physical address given on our website:

  • See what data we have about you, if any.
  • Change/correct any data we have about you.
  • Have us delete any data we have about you and your athletes
  • Express any concern you have about our use of your data.
  • Request an electronic copy of your data.


We are committed to the ongoing protection and security of your Personal Information. To that end, we take all reasonable and appropriate precautions and actions to protect your Personal Information. We use at least industry standard security protocols to help guard against the loss, misuse or misappropriation of any and all Personal Information that is under our control. When you submit Personal Information via this Site, your information is protected both online and offline. Wherever we collect Personal Information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a closed lock icon at the bottom of your web browser, or looking for “https” at the beginning of the address of the web page. While we use encryption to protect your Personal Information transmitted online, we also protect your Personal Information offline. Only employees or contractors who need the Personal Information to perform a specific job (for example, billing or customer service) are granted access to information. The computers and servers in which we store personally identifiable information are kept in a secure environment. Although we take all of these precautions and measures in order to protect your Personal Information, we all know that no security system is perfect. We therefore cannot provide any guarantees that your Personal Information is or will be secure in every possible situation.


The Site is not directed at nor targeted at children under 13 years of age. We do not use the Site to knowingly solicit Personal Information from or market to children under 13 years of age. If you are under 13 year of age, do not provide us with any Personal Information. If we learn that someone under 13 years of age has provided Personal Information to the Site, we will use reasonable efforts to remove such Information from our databases as soon as possible.


In order to ensure and protect your privacy, we will not distribute or disclose your Personal Information to any third party for use in direct marketing purposes.


Our Privacy Policy may be modified from time to time without prior notice. We will post any and all updates, changes or modifications to this Privacy Policy on the Site. Modifications made to this Privacy Policy shall be effective immediately upon being posted on the Site. Your use of the Site following the effective date and time of any modification to this Privacy Policy being posted on the Site constitutes your acceptance and agreement to be bound by any such modifications of this Privacy Policy. It is therefore important that you review this Privacy Policy regularly.


If you have any questions or comments about this Policy, please contact us via email at or send a letter to us at:

  • Maxw LLC
  • Attn: Privacy
  • P.O. Box 296
  • Black Hawk, CO 80422